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The Department of Foreign Affairs and Trade logo and the Australian Aid Identifier

Brand architecture

Department of Foreign Affairs and Trade

Logo and branding information for the Department of Foreign Affairs and Trade

Australian Aid Identifier

 

Australian Aid Identifier with text Australian Aid plus a stylised image of a kangaroo 

 

The Australian Aid Identifier represents the product we deliver—Australian aid. Aid products and activities overseas which have Australian Government aid funding can be recognised by the Australian Aid identifier. In some situations, for example in publications, both the Department of Foreign Affairs and Trade crest logo and the Australian Aid identifier are used.

Using the Australian Aid Identifier

The Australian Aid Identifier is used to badge Australia aid programs, projects and products overseas. It is also used in some situations in Australia. The Australian Aid Identifier can be used:

  • in colour
  • black against a white background
  • white against a dark background
  • red and white against a blue background. Detailed information is available in the visual identity guidelines.

To save the logo onto your computer you should right-click on the link [Macintosh Ctrl+click], select 'Save Target As' or 'Save Link As', then save the file to your computer.

For print

For web

Australian Government crest logo

Australian Government crest logo  

The Australian Government crest logo is sometimes used instead of the AusAID crest logo when it is necessary to identify the involvement of more than one Australian Government agency.

An Australian Government Initiative crest logo

Australian Government Initiative logos  

The ‘An Australian Government Initiative’ crest logo is sometimes used on products in conjunction with another logo.

Using the Australian Government Initiative crest logo

In some situations, the use of the logo with the wording 'An Australian Government Initiative' is applicable. For guidance on the use of this logo, please refer to the guidelines.

For print

For web

 

Australia Awards

 

Australia Awards logo  

 

Australia Awards managed through Australia’s aid program consist of:

  • Australia Awards Scholarships
  • Australia Awards Pacific Scholarships
  • Australia Awards Fellowships.

There are a number of supplementary programs associated with Australia Awards Scholarships including the Australia Awards Leadership Program, the Prime Minister’s Pacific Program and the Allison Sudradjat Prize.

The Australia Awards program does NOT come under Department of Foreign Affairs and Trade—Australian Aid branding. The program has its own logo because it is a whole-of-government brand. Its use is governed by its own brand guide and style guide. More information on the Australia Awards

Guidelines

Visual identity guidelines

Detailed visual identity guidelines have been developed to assist with Department of Foreign Affairs and Trade—Australian Aid branding. They are particularly useful for graphic designers required to implement Australian aid branding as part of an Australian aid funded project. Guidelines and templates are also available from publications.aid@dfat.gov.au for graphic designers contracted to undertake such work.

Guidelines for NGOs, multilateral organisations and managing contractors

Guidelines have been developed for non-government organisations, multilateral agencies and managing contractors. These guidelines are updated regularly to reflect current branding advice. Questions on the use of the Department of Foreign Affairs and Trade logo and Australian Aid Identifier should be directed to publications.aid@dfat.gov.au.

 

 

Last reviewed: 1 November, 2013